The course emphasizes the role of marketing in shaping and developing new ideas, the factors that affect pricing, channels through which products and services are distributed, elements of wholesaling and retailing, and the strategies, mechanisms and techniques behind advertising, direct sales and other forms of promotion. This course defines the fundamental principles of marketing in the contexts of the corporation, the economy and society. In product- or service-based industries, understanding marketing enables managers to work with greater insight and effectiveness. Marketing is the convergence point for issues involving the customer, the competition and corporate capabilities.
No third party should use your login credentials to gain access to the classroom. In the event a third party needs to contact me, please direct them to my contact information listed above. Your assignment still needs to be on time even if you have not received a response from me.įor emergencies, when you are not able to gain access to messages on the UCSC Extension Online System, please send a message to my personal email address or call the number above. Please do not wait to the last 24 to 48 hours before the due date of an assignment to send me questions.
I want you to know that, should you need to contact me outside these time frames, you should not hesitate to do so. I provide you with these times to make it easier to communicate with me, and not to limit our contact. I will be happy to accommodate your schedule, if possible. If these times are not convenient for you, please let me know. However, I attempt to reserve Sunday for my family and other activities.
Pham, MBA, PhD (Personal, for emergency)ĭuring the week, I usually respond to your questions within 24 to 48 hours.
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